Sam Hayflich

Creative Music Licensing at Viacom

Sam Hayflich is a member of the Creative Music Licensing & Strategy team at Viacom Media Networks. In her current role, Sam executes MTV Soundtrack promotional content for MTV programming and supervises internal theme songs, pilots, promos and social/digital content for MTV, VH1, LOGO, BET, CMT, International, and digital content. She and her team work closely with composers, music libraries, independent music supervisors, labels, publishers and artists to integrate music into programming and promos across channels.

During her time at Viacom, Sam has worked as in-house music consultant for several MTV and VH1 shows. She utilized social media to secure and promote emerging artist placements in shows such as “Couples Therapy 3”, “Family Therapy”, “Basketball Wives 5”, “Black Ink Crew 3, 4 &6″, “Hit The Floor 2 &3”, “Teen Mum” and more.  Projects she is current working on are “Teen Mum”, “The Hills: New Beginnings”, and more.

Before joining the music team at Viacom, Sam worked at Wixen Music Publishing.